Ideas and Innovation • Strategy and Planning • Client Conversations
Some tools and approaches driving innovation and growth.
Guardrails
A flexible “box” defined by the team to set basic rules for the upcoming brainstorm.
What-Ifs
Strategic “drifting and dreaming” that leads to fresh, often unexpected thought starters.
Picture Pulls
Tearing out magazine pages—ads and articles—whose messaging and aesthetic approaches mirror what your brand is attempting.
Yes, And…
A tool borrowed from improv theater used to build, enrich and enhance each other’s ideas in real time.
Brand Scorecard
An unflinching look at your brand’s performance through the eyes of customers and competitors that sets the stage for brainstorming fixes and solutions.
SparkNotes
Single sentence big ideas written on sticky notes and posted on the wall for discussion and ideation.
Brand Analogs
Identifying and discussing brands in relevant categories that can inspire new approaches for your brand.
Headwinds & Tailwinds
Team analysis of the challenges and advantages uniquely impacting your brand.
Brand Amplifications
Determining the strengths and opportunities that can be exploited right now by your brand.
Word Mapping
A deep dive into the key words defining your brand—and what those words may really mean in the marketplace.
Is & Isn’t
A quick yet thought-provoking exercise defining the space within which your brand must live.
Brand Ladder
A simple but revealing exploration of what customers need to see, hear and believe before they can reach our desired conclusion.